Instead, the wholesale market operates between businesses (and not individual consumers) some companies carry out both activities simultaneously. Both have one thing in common: they involve a high number of small transactions. Retailers can be both retail and institutional. Let’s start, then, by defining the term “retail.”īy “retail” we mean the market that includes all those activities that involve the sale of goods or services by a company directly to the consumer that are usually purchased for personal or family use. Given that retail plays a key role in developed economies, one thing should not be taken for granted: what do we mean by retail? On closer inspection, this segment is much more complex than you might think, also in light of the enormous changes that have occurred in recent years due to digital transformation. For this reason, in times of crisis, one of the first sectors to contract is retail, which immediately suffers: consumption is reduced and, consequently, operators who base their business on the sale of food or consumer goods see their revenues fall, with resulting repercussions on employment. In a healthy economy, there is high production and, consequently, wealth is reflected on consumption, most of which is concentrated in retail.
The retail sector is often said to be one of the most important for a country’s economy because it is a sort of litmus test of an economy’s level of well-being. In this post, we’ll explore the retail sector and its unique characteristics. Retail is a vast sector, ranging from department stores to coffee machines, from the town square to the digital storefront, from the most promising transformations to possible apocalypse.
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